How many real estate agents are there in the US?

1.46 MILLION real estate agents in 2021 (NAR)

The number of real estate agents in the U.S. has been increasing since 2009, and today it’s at an all-time high.  

I love that the real estate industry is so massive. There's more opportunity out there than ever before, and I’m 100% convinced that sales is the best career in the world. 

However, what does that mean for YOU, as one of 1.46 million agents? 

How do you stand out in your market when there are thousands, if not tens of thousands, of agents competing for the same local area?

I'll tell you one thing: You don't have to stress about it, because YOU can stand out and rise to the top of the pile when you create a strong personal brand. You can shine in a sea of salespeople when you have a personal brand strategically designed to broadcast who you are and what you do everywhere you go, both online and offline.


As Seen

Brand YOU is your One Stop Shop for everything you need to promote YOU!

Curated for YOU by Best Selling Author and Luxury Real Estate Broker, Laura Doughty, with over 20+ years of experience working with high net worth individuals, owning multiple 7-figure businesses, generating $1B in personal sales, managing over $6B and successfully coaching thousands of individuals.

Brand YOU simplifies your life by allowing you ONE location for all your branding and customer connecting needs for your business.

What is it?

  • A Done-For-YOU, all within ONE location; you'll have the ability to create the following:

    • Website (one that you or your assistant can change and not wait for someone else to submit a "ticket" to complete)  If you already have one you love, then that's great!  We simply apply that time onto other areas.
    • Link in Bio page that can be updated as your business needs
    • Unlimited Landing Pages for properties, buyer/seller pages, giveaways and much more
    • Newsletters
    • Email Sequences
    • Forms - This function allows you to collect your clients very coveted email address and even phone number so you can stay connected with them, no matter who your broker is or if the FB/IG monopoly were to go away.
    • Podcasts - Ever thought about starting your own podcast?  That's right, you can have that included in this package as well!!
    • Yes, there's even more!
  • A program that is customized to you and your business - no cookie cutter here!

  • Structure that will keep you accountable and moving towards your goals.

  •  A marketing platform that supports your brand and your business in ONE simple and easy to use location.

Easy Breezy!

Want to find out more and see it all in person, then book a 15 minute consultation with Laura!

save time and get your life back

"I have the pleasure of experiencing first-hand how Laura goes the extra mile. Not only is she one of my favorite real estate brokers, but I give her my stamp of approval when it comes to being a great speaker, coach, all things real estate and as she calls it, living excellence."

Barbara Corcoran
Real Estate Mogul, Business Consultant and ABC’s 2020 Emmy Winning TV Show, “Shark Tank” Investor

"Laura has a vast knowledge of the real estate business and market. She is an amazing motivator and inspiring coach who can help any Realtor get to the next level achieving their goals and full potential. "

David Morris

"Laura has made a massive impact on my business!! Literally from scratch, I now have a brand, a plan and more importantly, I've doubled my business!! LaLa is the BEST!!"

Elena Tarasova
Luxury Real Estate, Malibu

"I have worked with Laura for almost 6 years. She keeps me pointed in the right direction and has been a huge part of our exponential growth. She's exactly who she says she is and will do waaay more for your business than you can ever believe!"

Shelton Wilder
Shelton Wilder Group, Los Angeles

"Working with Laura is transformational! She moves at the speed of lightning and gets it done. At the same time, she allows you the space and room to grow. Hands down, the best coach I've ever worked with!!"

Robert Hoke
Real Estate Investor/Broker


Brand YOU

Your All-in-One Branding Platform



YES!  You get all that above for LESS than the cost of a website!!  With this package, you will be Rockin' and Rollin' and the world will KNOW you have ARRIVED!!

Yes, I Need This!!!

Starter Package


This is perfect for you if you only need basic assistance.  Includes Kajabi set up, Client Email upload and tagged and two 15-minute zoom consultations.

Get Me Started!


This Brand YOU offer REQUIRES a purchase of Kajabi. You only need the "Basic" program under "Pricing" and you can choose month-to-month or save by paying the yearly price.

For more information, click the button below:

From my heart . . .

I’m guessing you have an amazing sense of who you are and a growing sense of what you want. BUT, sometimes, the struggle is REAL and sometimes you really need a lifeline.  Real Estate can feel like a very lonely place sometimes, even though we work with people all day long.  And in the real estate world of "sharks" and "closers" - you're searching for a solution to STAND OUT!!

I admit it. I’m obsessed with helping real estate agents/entrepreneurs build their own personal brands. Personal branding has been the most impactful thing I’ve done for my career.

A personal brand is a complete package that represents you wherever you are. It includes your strengths, skills, successes, and accomplishments. And it’s not something you just throw out there into the universe and hope it sticks. It’s a living, ongoing entity that you create and nurture proactively.

Your personal brand is everywhere. It’s inside all your projects, everything you say and do, and how you show up online and offline. The good news is, it’s 100% under your control. YOU get to decide the impression you want to leave people with.

You want your personal branding to amplify who you are and what you do – and what makes you unique from any other agent. I know that sounds like a tall order. That’s why we’re going to start small with the very first step to creating a personal brand – creating a personal brand statement.

You understand that in order to truly shine, your inside attitudes and desires need to be in alignment with your outside actions. You’re hungry to find a way!

What you lack is the ease and simplicity of Brand YOU!  You need the freedom of time to focus on growing your business and not opening 10 different platforms to promote and market YOU.

I understand. So do 100's of others and that's why I created this program . . .

Find Out More About Laura

open up to the limitless possibilities of


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